Polaroid started off as a fad. Like the iPhone, everyone simply had to have one. It made millions until the dawn of 1990 in which it’s fate was inevitable. Sooner or later the World was going to convert to digital photography in which they could just simply see their image before developing it. Polaroid’s tones and uniqueness was speeding downhill towards a brick wall.
Nearly a year ago, Polaroid announced that it would be closing it’s doors for good. The World without Polaroid? That loveable instant film which drove everyone crazy to shake and watch appear out of the greyness of a magical square? Yes, Polaroid was never to return.
But! And this is a BIG but…!
Campaigners from all over the planet joined together in hope to bring the Polaroids back from the dead.
A few days ago we heard news that a company has bought the equipment for development and that they were indeed going to make the World happy again. No one takes Polaroid away from it’s people!
Thanks to places such as The Impossible Project, we can now sleep at night knowing that by 2010, our Polaroid cameras shall be filled again and this’ll all be but a gross nightmare.
So hurray for Polaroid! Viva la Polavolution!